Sovereign Centros has let 40,000 sq ft of the former Debenhams store at the Merry Hill centre to fitness operator XTRAFIT for its UK debut.
The German-born experience and community driven fitness brand will offer a huge range of courses at the site for large and boutique style classes, including strength, dance, yoga, boxing, HIIT and cycling. XTRAFIT will also give members access to wellness facilities including saunas, massage chairs and luxury changing facilities.
Graeme Jones, director of asset management at Sovereign Centros, said: “The commitment of XTRAFIT as a UK debut is evidence of Merry Hill’s appeal, and the destination’s leasing momentum brought about by our determination to deliver a unique and compelling experience for our visitors. Fitness is an important facet of a well-rounded and future-proofed retail and leisure offer, one that keeps customers coming back, so we are thrilled to be welcoming XTRAFIT next year.
“When we were appointed to asset manage Merry Hill, a key priority was to find a solution for the former Debenhams unit and the signing of XTRAFIT to occupy an expansive portion of the first-floor space is a significant first step in fulfilling this.”
Laurence Benson, CEO at XTRAFIT, added: “At XTRAFIT we are dedicated to creating motivated communities that believe in empowerment, inclusivity, and the pursuit of a healthier lifestyle. Our Merry Hill opening will be the first step in our exciting UK mission: to better the health and wellness of everybody by building high-quality athletic environments at an accessible price-point. At Merry Hill we have the opportunity to pursue our mission at not only such a key regional location, but a destination that aligns with our community-focused values.”
JLL and Time Retail Partners represented Merry Hill. Leisure Division acted on behalf of XTRAFIT.
