Frasers Group has unveiled plans to rebrand The Mall shopping centre in Luton as ‘Luton Point’.
Sovereign Centros, asset manager of the 900,000 sq ft scheme, has submitted a planning application to Luton Borough Council to update all the scheme’s external signage to the new name. Subject to approvals, Sovereign Centros expects the new brand to be in place early next year.
Mark Stapleton of Sovereign Centros said: “Luton Point reflects a new ownership with a new approach, and a move to an identity more in keeping with the centre’s place within the town.”
Centre director, Roy Greening, added: “Customers can expect to see some exciting changes here in the coming months. With a fresh new identity and the prospect of fantastic new brands arriving, we are excited for the next chapter.
“Our loyal customers are always at the centre of our plans, and we are looking forward to new initiatives and announcements. We will continue to work hard to support local community and stakeholders; we are proud of the partnerships we have locally and our place at the heart of Luton, and that is one thing that will never change.”
JLL and NM Real Estate are joint leasing agents at the centre.
