Sports apparel brand Under Armour has signed for a 3,949 sq ft store at Outlet Shopping at The O2.
The brand will open the new store, which is located on the lower level of Outlet Shopping at The O2 next to Nike and Adidas, next month.
Louisa Dalgleish, leasing director at Outlet Shopping at The O2, which is owned and operated by Waterfront Limited Partnership, a joint venture between AEG and Crosstree Real Estate Partners, said: “The sportswear and athleisure market has experienced exponential growth in the last few years and is a key part of our retail portfolio, which we are continually striving to grow and evolve.
“Together with our ongoing success in terms of sales and footfall, as well as Under Armour’s burgeoning presence in the market, it will be a fantastic addition to Outlet Shopping at The O2, and we are proud to host the brand’s first outlet in London, once again signifying the strength of our retail destination. We look forward to welcoming them later this year.”
