Shaftesbury Capital has completed a flurry of leasing deals at Seven Dials in Covent Garden.
British womenswear retailer Odd Muse and contemporary demi-fine jewellery brand Missoma have launched debut flagship stores on Monmouth Street for their first bricks and mortar stores.
Gourmet liquorice brand LAKRIDS BY BÜLOW has also joined the retail line-up on Monmouth Street, with French men’s skincare brand Horace and shoemaker Loake set to open stores on Neal Street in the coming weeks.
Marisa Hordern, CEO and creative director at Missoma, said: “As a London brand through-and-through, we are so excited to have our first-ever permanent store here in Covent Garden. Missoma began over 15 years ago at my kitchen table in London, yet, despite its success and growth, I’m proud to say we still design every single one of our handcrafted pieces. We can’t wait for our amazing community to experience the Missoma passion, energy, and creativity in store too.
“Following our successful pop-up in Covent Garden and the great reaction and turnout we received, we knew that this was the perfect place to stay. It’s been a work of love designing the Covent Garden flagship store and this is just the start of what’s to come.”
Michelle McGrath, executive director at Shaftesbury Capital, added: “Our Seven Dials neighbourhood continues to evolve into a hotspot for innovative concepts, independent stores, international flagships and the best of British, with the latest arrivals of Odd Muse, Missoma, Lakrids, Horace and Loake being testament to this. It is a huge vote of confidence that these five leading brands have all selected Seven Dials, Covent Garden to be their location of choice and we are proud to play a role in their ongoing success.
“From Odd Muse’s debut bricks and mortar store and Horace’s UK entry to Missoma’s continued recommitment to the neighbourhood, these latest announcements bolster the destination’s reputation as a hub for pioneering, high quality retail concepts.”
