Live-fire restaurant brand Nela has signed for nearly 10,000 sq ft at The Whiteley in London.
The restaurant, which was founded in Amsterdam by internationally renowned chefs Hari Shetty and Ori Geller, alongside British entrepreneur Gilad Hayeem, will feature an open kitchen and a 360-degree centrepiece bar.
Shetty and Geller said: “Following the success of our launch in Amsterdam in 2022, we’re very excited to share the Nela experience with our London guests. Our vision has always been to create a space where we can gather round the fire to share good food and drink with friends in a beautiful setting. The Whiteley is a unique place and, together with our incredible team, we can’t wait to create a destination within a destination for all lovers of great hospitality.”
Adam Goldin, head of UK at C C Land, added: “With the announcement of our latest tenant, Nela, we are advancing our mission to rejuvenate Bayswater into a premier destination for living, shopping, dining and leisure. The team’s incredible success in Amsterdam and track record working with globally acclaimed restaurants leaves us with no doubt that the live fire concept will bring a new and exciting dimension to our vibrant offering at The Whiteley.”
Nela London is due to open in autumn 2024.
