Wildstone has struck a £80m deal to acquire 13 giant digital advertising installations in high-traffic areas across London from Transport for London (TfL).
The company has agreed a 99-year lease agreement with TfL on the sites, which include Euston Road underpass, Old Street roundabout, Chiswick Towers and Wandsworth roundabout.
The sites have been digitised and the media sales will be handled by incumbents Clear Channel, Global, JCDecaux and Ocean Outdoor. Wildstone intends to upgrade the sites to make them even more attractive to road users and advertisers.
Damian Cox, founder and global CEO of Wildstone, said: “This acquisition reinforces Wildstone’s commitment to redefining digital outdoor advertising. We’re excited to bring fresh innovation to these iconic sites, working with talented architects to elevate their appeal to advertisers. A huge thank you to the incredibly dedicated team at TfL, without whom this project wouldn’t have been possible.”
Chris Reader, head of commercial media at TfL, added: We’re pleased to have worked with Wildstone in this long term agreement which will give advertisers the opportunity to reach thousands of people every day with innovative and creative designs. The money received through this work will be reinvested into the transport network, helping more people travel safely and efficiently across the city.”
