Gym group PureGym has agreed a deal to open a new 5,000 sq ft fitness centre at the Affinity Devon outlet centre in Bideford.
The 24/7 site will feature PureGym’s full range of fitness facilities, including high quality gym equipment, instructor-led classes and a free weights area.
Nicky Lovell, head of outlets and business development at Global Mutual, said: “Affinity Devon is a well-established outlet centre in an exciting period of growth, with a broad range of prominent brands across fashion, lifestyle, F&B and sport, as well as its excellent location. The opening of PureGym enhances the centre’s retail and leisure mix and levels up its offering to align with its visitors’ demands. We are look forward to building on this momentum and further strengthening Affinity Devon’s appeal.”
A spokesperson for PureGym added: “There is huge appetite for affordable gyms in Devon and we are delighted to be opening a brand-new club in Bideford at Affinity Devon. This gym will provide members with 24/7 access to flexible, affordable fitness facilities to help them reach their fitness goals. The new gym is in a fantastic location and will help to drive footfall to the shopping centre as well as creating jobs in the local area. We look forward to welcoming members through the doors of PureGym Bideford later this year.”
