Landsec has completed two deals totalling 31,000 sq ft to football-focused concepts at Liverpool ONE.
Online retailer Pro:Direct Soccer has signed for a 6,000 sq ft PD:FC store, which will showcase elite on-pitch gear, training essentials, terrace-inspired fashion and trainers.
Located above Pro:Direct, tech-enabled football experience Crossbar has signed for 25,000 sq ft over two floors. Situated on Manesty’s Lane, occupying the upper levels of the former Flannels and Beauty Bazaar Harvey Nichols, Crossbar will feature state-of-the-art football boxes with reactive projection, motion tracking and surround sound. Alongside the gaming floor will be a bar and casual dining area, while upstairs, Club 11 will provide a full restaurant experience.
Rob Deacon, director of asset management at Liverpool ONE – Landsec, said: “Experience is at the heart of everything we do at Liverpool ONE and we want to create enjoyable moments for visitors every time they are here. Crossbar will be a strong new anchor that provides even more reasons to visit or lengthen an existing trip. Joined by PD:FC’s city debut, the brands further reaffirm Liverpool ONE’s position as one of the UK’s leading retail and leisure destinations.”
Sam Baldock, chief of brand at Pro:Direct, added: “Liverpool is a global icon of football culture – a city where history, passion, and creativity have shaped the game’s identity. Bringing our PD:FC concept to Liverpool ONE is about more than opening a store; it’s about cementing our vision in one of football’s defining cities. Located in the heart of the city, Liverpool ONE was the clear home for our city debut and we can’t wait to welcome everyone through the doors.”
Brett Duarte, founder of Crossbar, said: “We have a lifelong passion for football so bringing our new kind of football experience to life is a momentous landmark for the Crossbar brand. We have been searching for the perfect location to launch for some time and Liverpool ONE’s second-to-none reputation and quality line-up of leisure and retail brands made it the obvious choice.”
