Global sports brand opens flagship store in London’s West End

By
BE News Team

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Redevco has nearly completed the transformation of its ONE James Street building in London’s West End with sports brand PUMA opening its new and largest European flagship store.

The 25,000 sq ft store is one of three flagship stores PUMA operates globally and features its running technology NITRO, its football boots FUTURE, ULTRA and KING, as well as its range of lifestyle products.

In addition to retail space, ONE James Street includes 43,000 sq ft of sustainability-focused office and amenity space. 

Occupiers benefit from a biophilic roof terrace and pavilion, business lounge, bookable meeting rooms, gym and secure cycle storage.

Deborah Green, head of asset and transaction management at Redevco UK, said: “The opening of PUMA’s flagship at ONE James Street underscores the building’s position as one of London’s premier retail destinations. Welcoming such an iconic global brand is a milestone that reflects our vision to create vibrant, sustainable urban spaces that attract leading names and elevate the West End experience.”

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