Cadogan has completed six lettings to independent retailers at Pavilion Road in the heart of Chelsea.
In addition to Toklas Bakery, which is due to open in early 2027, newsagent Pavilion Press, pharmacy Cadogan Chemist, florists Flower Bar, dog groomers Pavilion Pooch and printers and framers Chelsea Photos, have all signed for space on the street.
Over the past decade, the historic mews has been transformed from a back street of garages and storage space into a pedestrianised, village-style high street. The latest arrivals bring the total number of independent businesses on the street to more than 20.
Hugh Seaborn, CEO of Cadogan, said: “Our aim with Pavilion Road was to create a neighbourhood destination which enhances Chelsea’s village feel and provides independent shops for the local community, becoming part of daily life and creating a vibrant social hub. When we initially considered Pavilion Road, planning policy favoured further residential accommodation, but we felt it was important to listen to the existing community.
“Our consultation in 2015 clearly showed a desire for independent, artisanal, and ‘useful’ shops. We wanted to elevate the everyday, bringing together high street essentials such as a butcher, baker, cheesemonger and fishmonger, with the best artisans who offer not just products, but expertise, inspiration and a personal connection with their customers. Ten years on, Pavilion Road buzzes all day, every day and welcomes 11 million visitors every year. The arrival of Toklas and our other new operators builds on that original vision, ensuring the street continues to evolve while retaining the independent character that makes it so special.”
