Self-pour wine bar Vagabond Wines has signed for its debut site in London’s West End.
The company has agreed a deal with Shaftesbury Capital to open a 6,300 sq ft bar at 14-16 Ganton Street. Customers will be able to choose from 120 wines by the glass and a curated menu of seasonal small plates and nibbles.
Emma Matus, head of restaurant leasing at Shaftesbury Capital, said: “Vagabond’s experiential concept is an ideal match for Soho, appealing to our broad demographic of visitors and perfectly complementing our dynamic, ever-evolving food and drink scene. Like its fellow wine bars in Soho, Vagabond delivers a unique, interactive experience that suits the West End right down to the ground.”
Christobell Giles, managing director of Vagabond Wines, added: “Soho has always been a place that challenges convention, and that is exactly what we are here to do with wine. At the Ganton Street location, you can explore over 120 wines at your own pace, try things you would never normally order, and build your own experience, whether that is a single glass or a full flight. It is about removing the barriers and putting the guest back in control. Everything in the space has been designed to support that. It is immersive, it is social, and above all, it is about making wine more engaging and more enjoyable for everyone.”
John Colley, CEO of Majestic Wine Group, owner of the Vagabond brand, said: “Vagabond is central to our vision for the future of wine, and we have made a significant multi-million pound investment in the brand to support its growth. Together with Fortress, we are backing a long-term strategy to scale Vagabond across the UK, combining standout physical locations with an integrated technology platform that allows us to build deeper, more direct relationships with a new generation of wine drinkers. Soho is a powerful expression of that vision – a flagship site designed not just to perform, but to acquire and engage the next wave of customers for the group.”
