Canadian high performance outdoor apparel and accessories brand Arc’teryx is upsizing to a new 8,000 sq ft flagship store in Covent Garden.
The brand’s new unit at 42 King Street, which is due to open early in the new year, will be 400% larger than its current site at 49 Long Acre.
Arc’teryx will sell a comprehensive collection of its technical gear, footwear and accessories for a variety of outdoor sports, such as mountaineering, climbing, hiking and skiing.
Michelle McGrath, executive director at Shaftesbury Capital, said: “Arc’teryx is a leader in the outdoor performance wear sector and having seen a strong performance from their first store in Covent Garden, we are excited to welcome their new enlarged concept on King Street. We always strive to identify opportunities where we can support high growth retailers within our portfolio and the investment in a larger flagship store demonstrates our approach in providing opportunities for existing tenants, as well as new.”
Sven Radtke, EMEA general manager at Arc’teryx, added: “The upsizing in Covent Garden is a very exciting step forward for Arc’teryx. We have seen a lot of success since its opening two years ago and plan to open a bigger store to fully immerse our guests into an elevated experience of our brand.
“In this key location within London, the new brand store in Covent Garden will showcase a wider range of products and services for our community to enjoy such as ReBIRD, our circularity programme that focuses on the care and repair, and up-cycling of our products.”
