Shaftesbury Capital has let a 4,200 sq ft unit on Carnaby Street in Soho to Charlotte Tilbury.
The make-up, fragrance and skincare retailer will open the gateway anchor unit later this year.
William Oliver, director of retail and restaurant leasing at Shaftesbury Capital, said: “Carnaby Street is known for being home to some of the best, internationally recognised brands that the retail industry has to offer. It is a vibrant hub of high quality, sought-after names that resonate with its London consumers, just as much as the huge volume of domestic and international visitors Carnaby Street attracts.
“Charlotte Tilbury is theatrical and immersive, something that mirrors the foundation and heritage of Carnaby Street, and its global appeal and innovative approach are the qualities we look for, to ensure we deliver the elevated retail experience people have come to expect here.”
Charlotte Tilbury MBE, president, chairwoman, chief creative officer and founder of Charlotte Tilbury, added: “London’s limitless spirit of creativity and self-expression is so inspiring. From the early days of my career as a make up artist setting beauty trends at the seminal shows of London Fashion Week through to launching my first ever counter at Selfridges – the city has played such an integral part in my career.
“It’s the city where I opened my first ever Beauty Wonderland, and Covent Garden is now home to my biggest flagship store – it’s an innovative, immersive hub of beauty education, expertise and artistry, a re-imagining of the customer experience. In London, you can dare to dream it, dare to believe it and dare to do it!”
Savills, Hanover Green Retail and Cushman & Wakefield advised on the deal.
