The Grade II* listed Brighton Palace Pier has been put up for sale by The Brighton Pier Group.
The pier, which extends approximately 1,722 feet into the English Channel, welcomed 3.9 million visitors in 2025 making it one of the UK’s most visited tourist attractions.
Originally opened in 1899, the pier offers a diverse range of income-generating attractions, including two arcades, 19 funfair rides, a restaurant, two bars, kiosks, event space and a children’s soft play facility.
Anne Ackord, chief executive officer of The Brighton Pier Group, said: “The proposed sale of the pier forms part of our strategy to divest our leisure assets and return capital to shareholders. Brighton Palace Pier is a profitable, standalone business with significant potential to build on its already strong popularity. This is more than just the sale of an asset: it is an opportunity to become part of the next chapter in a remarkable story and shape the future of this national treasure. We expect interest from buyers both within the UK and internationally and have therefore appointed Knight Frank to lead the sale and leverage their global network.”
John Rushby, partner and head of specialist leisure at Knight Frank, added: “Brighton and Hove continues to grow in popularity as one of the UK’s leading destinations. Positioned at the heart of the city, Brighton Palace Pier stands out as one of the country’s most significant heritage landmarks, offering a rare opportunity for a new owner to build on its strong foundations and further enhance its position as a premier leisure and hospitality destination. We are proud to be advising The Brighton Pier Group on this landmark sale.”
