A new framework masterplan has been approved for a prominent gateway site in Stratford-Upon-Avon, which will be anchored by a proposed ‘World Shakespeare Centre’.
Stratford-on-Avon District Council has formally adopted the new framework masterplan, which intends to increase cultural and tourism opportunities around William Shakespeare’s connection with the historic town.
The supplementary planning document (SPD) was developed by Corstorphine & Wright in conjunction with the district council, following public consultation. Planning and development consultancy Montagu Evans provided the historic, townscape and visual impact assessment report which helped inform key elements of the framework masterplan SPD.
Jonathan Tarbatt, director of urban design at Corstorphine & Wright, said: “Regenerating this underused and unattractive site will put in place a ‘new piece of town’ for residents and visitors alike to enjoy. The SPD provides assurance that the development comes forward in a co-ordinated manner that ensures the World Shakespeare Centre, other mixed uses and wider public realm improvements are delivered through a comprehensive framework masterplan taking account of potential phasing scenarios and interim uses.”
Lucy Markham, partner in Montagu Evans’ historic environment and townscape team, added: “Stratford-upon-Avon is an important historic town with a vast cultural legacy and many heritage assets that contribute to its attractiveness and economic prosperity. This new SPD sets out both planning and design guidelines that will help ensure new regeneration makes a positive contribution to the town’s wider historic context and supports the long-term future of its numerous listed buildings.
“It will also act as a blueprint for future developers, showing how they can reinvigorate the important gateway site in a viable and sustainable way whilst preserving the character and distinct identity of the town overall.”
