TOCA Social is opening a 3,495 sq m (circa 38,000 sq ft) immersive football and dining experience venue at Westfield London shopping centre next year as part of a new partnership with Unibail-Rodamco-Westfield (URW).
The partnership will see TOCA Social open multiple venues at URW sites across Europe, with another 2,400 sq m (circa 26,000 sq ft) site confirmed to open in 2025 at the recently expanded Westfield CNIT in La Défense, Paris.
Erik Anderson, TOCA co-chairman and founder and CEO of WestRiver Group, said: “Building off the huge success of TOCA Social at London’s O2, we are delighted to partner with URW to bring this one-of-a-kind football experience, which transforms the world’s largest sport, to a global audience.”
Alex Harman, president of TOCA Social, added: “Our shared commitment to innovation and creating unforgettable experiences will shape the future of how people engage with football throughout Europe, the world’s largest football market.”
Anne-Sophie Sancerre, chief customer and retail officer at URW, said: “Experience-led sectors are growing within our portfolio. Our partnership with TOCA allows us to bring this innovative, first-ever entertainment concept to Continental Europe, continuing to provide the unique experiences which customers expect from Westfield shopping centres.”
