Dominus has launched a new student living platform called Auba, bringing more than 2,300 purpose-built student accommodation rooms across three schemes in Central London under the brand.
The three residences are Auba London City at 65 Crutched Friars (782 rooms) and Auba London Holborn at 65 Holborn Viaduct (669 rooms), which are wholly-owned by Dominus and will open in time for the 2027/28 academic year, and Auba London Strand at 65 Fleet Street (875 rooms), which is owned by Dominus in a joint venture with Cheyne Capital and will open in 2028/29.
Preet Ahluwalia, chief executive officer of Dominus, said: “London is consistently ranked as one of the best student cities in the world due to its leading universities, cultural offer and overall student experience. To ensure London remains attractive to the next generation of global talent, we need to ensure there are enough high-quality homes for students to live, study and thrive in. These three Auba locations in central London will help tackle the structural undersupply of student housing in the capital and provide homes for the next generation of ambitious students.”
Sarah Reynolds, operations director – PBSA, Dominus, and chair of the Association for Student Residential Accommodation, added: “Auba is built on the idea of a new beginning. Students come to London to succeed, and they want a home that helps them do it – close to their university, with the space to study and a community to belong to. We have designed every Auba residence to replicate the great experiences that guests have across our hotels, with shared spaces that make a building feel like a home, and support on hand from the day a student moves in. When our residents look back on their time in London, we want Auba to have been part of their success.”
Richard Smith, senior Adviser to Dominus, said: “Where a student lives plays an important role in shaping how they settle into a new chapter in their lives, how they study and ultimately how they succeed. Starting university is one of the biggest transitions in a young person’s life. A high quality home, close to campus, which provides an inclusive community with support on hand whenever it’s needed, makes a real difference in ensuring students thrive. Auba brings this with a focus on quality, customer experience and community.”
