Guinness World Records (GWR) has launched a search for space in London for its first competitive socialising site.
GWR is looking for locations offering 25,000 sq ft to 30,000 sq ft in Central London for its Guinness World Records VS London concept.
In addition to offering visitors the opportunity to break official world records, the site will also provide a range of food, beverage and retail options.
Paul O’Neill, VP at GWR Entertainment, said: “Guinness World Records has been producing and delivering live record-breaking experiences for over a decade, and we’re excited to be establishing our first permanent entertainment destination in the UK. We’ve taken everything attendees have told us they love about attempting records and our live events and weaved it all into an Officially Amazing Guinness World Records experience.
“From record-breaking challenges, to team records, to unexpected record facts, to themed food and beverage menus, this will feel like you have stepped into the pages of our book with the added magic of potentially leaving as an official world record holder.”
Jessica Hill, surveyor in UK restaurants and leisure at Savills, which has been instructed by GWR to find a site, added: “As consumer demand for unique, immersive experiences continues to rise, it’s no surprise this brand has seized the opportunity to expand in this market.
“Guinness World Records is a household name with a huge following across social media and entertainment platforms, putting them in an excellent position for success. We’re focused on finding the ideal London location that not only captures high footfall, but also taps into the city’s status as a world-class destination.”
