Hammerson has completed a series of deals at Bullring & Grand Central in Birmingham.
Fashion brand ZARA (pictured), which currently occupies circa 39,400 sq ft across a women’s and kid’s store and a men’s store, is taking more than 51,000 sq ft across the top floor of the former Debenhams store and an adjacent two-storey unit on the Bullring’s upper level.
Swiss watch brand Swatch is opening its first standalone store in the city, signing for a 800 sq ft unit on Link Street; footwear brand Clarks is relocating within the Bullring to a new 4,500 sq ft unit on the lower level; Mexican restaurant chain Zambrero has taken a new 580 sq ft unit on the middle level of the centre; and independent retail brand Pop Street is opening a 3,900 sq ft unit on Bullring’s lower level.
Toby Tait, director of asset management at Hammerson, said: “The strategic repositioning of Bullring & Grand Central has seen us introduce key brands, new concepts and events to the destination. As a result, we have driven footfall and sales for our occupiers year-on-year and continue to attract best-in-class brands partners. Zara’s reinvestment alongside exciting new concept stores from Swatch and Clarks demonstrates the appeal of Bullring and endorses the success of our strategic focus.”
