Sovereign Centros has secured a deal with bowling operator Hollywood Bowl to take 36,000 sq ft at the Merry Hill shopping centre in Brierley Hill, near Dudley.
Hollywood Bowl has taken space on the centre’s upper level where it will offer 24 dedicated bowling lanes, an extensive range of food and drink, plus a family-friendly amusements area and party space. The competitive socialising leisure attraction is due to open in 2023.
Laurence Keen, CFO at Hollywood Bowl, said: “We are delighted to be opening at Merry Hill, a truly dynamic retail and leisure destination with so much to offer to consumers, which forms an important step for us in our brand journey as we open more new centres in high-quality locations across the country.
“Consumers are increasingly demanding 360-degree leisure options within their local areas, and Merry Hill is responding to this demand by welcoming us to their all-encompassing, community-focused destination at the heart of the West Midlands. We can’t wait to welcome new customers to the centre in 2023.”
Jack Gordon, senior asset manager at Sovereign Centros, added: “The signing of Hollywood Bowl is a significant milestone for the destination as a whole, not least because it heralds in a new era of exciting leisure opportunity at Merry Hill. We have seen significant organic growth within the sector over the past 12 months and recognise the strong consumer demand for more experiential operators, to which the signing of Hollywood Bowl directly responds to, creating a more holistic offer for all Merry Hill visitors.”
JLL and Time Retail Partners represent Merry Hill. Bruce Gillingham Pollard acted for Hollywood Bowl.
