Sheffield-based housebuilder Honey has unveiled plans to open a new 5,000 sq ft office at Thorpe Park in Leeds this June.
The company has recruited former Avant Homes Central managing director Chris Coley to head up two newly created operating regions – Honey Yorkshire and Honey Central – from the new office.
Coley said: “Honey is a business with a clear purpose and a huge amount of ambition so it’s exciting to be able to lead the company’s expansion throughout Yorkshire and the Midlands. I’ve been tasked with maintaining Honey’s momentum as we simultaneously build and sell our homes whilst finding and securing further residential development opportunities.”
Mark Mitchell, chief executive of Honey, added: “Chris joins us at a time when we want to accelerate our growth plans and, along with our senior management team, he has overall responsibility for their delivery. Now we have two operating regions, and will soon have offices in both Leeds and Sheffield, we have the platform required to deliver ongoing sustainable profitable growth.
“We have launched our first three sites, and opened our first showhome. The market’s response to what we are doing in terms of having a refreshing approach to housebuilding, and that of prospective buyers to our homes, have both been very pleasing. Our product has been thoughtfully designed to combine style, substance and sustainability to deliver high specification homes which we believe are unmatched at their price point. We now want to be in a position to provide more people with the opportunity to own a Honey home by securing additional sites throughout Yorkshire and the Midlands.”
