Housing association Bromford has agreed a deal to acquire a four-acre site in Offenham, Worcestershire, which has planning permission for 34 homes.
Planning permission for the site was secured in February this year, with 40% of the homes designated as affordable. However, Bromford intends to make it a 100% affordable site with homes either available for rent or to part-rent part-buy through its shared ownership scheme.
Of the 34 new two-, three- and four-bedroom homes, 24 will be rented through the local authority’s choice-based lettings scheme, while the shared ownership homes will be sold through Bromford.
Lyndon Parkes, head of land at Bromford, said: “We want to maintain our position as one of the country’s leading developers of affordable housing and have ambitions to build an additional 11,000 homes by 2032. We want to have greater control over our ability to do this by building more homes ourselves, so it’s vital that we acquire good quality land so we can achieve our aspirations and continue to provide homes in the communities we work in across the West Midlands and West of England.
“We’re delighted to have secured this land, which will provide modern, energy efficient homes for dozens of local families. This is a really attractive site, which includes plenty of green space for residents to enjoy, and we’re looking forward to seeing construction get underway later this year.”
Bromford’s in-house construction team will start work on site this autumn and the housing association aims to have completed the new homes by early 2026.


