HUB has appointed Sarah Willoughby-Parsons from Ridgeback Group as head of asset management.
Willoughby-Parsons, who has more than a decade of experience in asset and operational management across the residential living sector, directed the asset management functions of Ridgeback’s build-to-rent (BTR) portfolio. Prior to Ridgeback, she was a portfolio director at Savills.
In this newly-created role, Willoughby-Parsons will spearhead the creation of a new asset management function at HUB, aligning with the company’s evolving strategy to deliver long-term value across its £3bn portfolio.
Robert Sloss, founder and CEO of HUB, said: “This appointment marks a step-change for HUB – broadening our capabilities, meeting investor demand, and reinforcing our long-term commitment to delivering excellence across the full lifecycle of our projects. Sarah’s deep expertise in asset management and operational strategy within the living sectors will be instrumental in guiding us forward at a defining moment in our growth journey and this appointment is a natural next step for the business.
“Building on our strong foundation in commercial asset management, Sarah’s experience directly supports immediate priorities such as our Shore Station site, while also unlocking new opportunities for future partnerships. We’re delighted to welcome Sarah to the team.”
Willoughby-Parsons added: “I’m delighted to be joining HUB at such an exciting time. HUB already has a long established commitment to delivering innovative, next generation schemes which positively impact communities, and I am looking forward to continuing this commitment to market leading excellence as we expand our operational portfolio.”
