Indoor interactive clay shooting operator Clays has signed for its first venue outside London at the Piccadilly Arcade in Birmingham city centre.
The company has agreed a 25-year lease with landlord Hortons on the space, which fronts onto New Street.
The venue will offer competitive socialising for groups of up to 20 people per peg, with a fully digitised clay shooting game using advanced technology, alongside a premium food and cocktail menu. Clays Birmingham is expected to open later this year.
Nina Meeks, from Hortons, said: “Clays has reinvented a traditional country sport by combining an exciting virtual shooting experience with beautiful bar environments. Its arrival at Piccadilly Arcade complements our existing range of independent tenants, and brings a completely unique proposition to the competitive socialising arena in Birmingham.”
Tom Snellock, CEO of Clays, added: “The last 12 months have been an incredibly exciting time for Clays, and I’m so glad that we can officially announce our expansion into Birmingham. Piccadilly Arcade is a building steeped in history, so it’s fantastic that we can now be a part of that. We’re looking forward to welcoming guests into Clays Birmingham and continuing to grow across the country – this is only the beginning.”
Wright Silverwood is the retained letting agent at Piccadilly Arcade.
