British Land has let a circa 2,000 sq ft unit at SouthGate Bath to Korean beauty retailer PURESEOUL.
The new store will showcase a curated selection of Korean skincare and cosmetics brands, including Torriden, Sungboon Editor, Milktouch, and Medicube. It will also host workshops and offer personalised guidance on Korean skincare routines.
Laurence Budden, senior asset manager at British Land, said: “PURESEOUL is an exciting brand that will bring something truly distinctive to Bath’s retail landscape. K-Beauty has huge momentum with UK consumers, and PURESEOUL’s highly sought-after product ranges and strong brand following make it a fantastic addition to SouthGate. With the upcoming arrival of SpaceNK, we’re continuing to evolve the destination with brands that reflect today’s customer expectations and desires, creating a complete experience unique within the region.”
Leslie Tang, CEO and co-founder of PURESEOUL, added: “Bath is a key part of our 2026 expansion. As a globally visited city with a deep-rooted connection to wellbeing, it felt like the perfect place to bring K-beauty closer to the South West. It’s also one of the few cities where physical retail still feels genuinely exciting and brings us closer to doubling our store count this year.”
Cushman & Wakefield is the appointed letting agent for the scheme, which is asset managed by British Land as part of a joint venture with Aviva Investors.
