London Designer Outlet has secured upsizing deals with Guess, Levi’s and The North Face.
Guess will increase its store size from 3,576 sq ft to 5,016 sq ft, Levi’s will increase its presence by 51% from 2,476 sq ft to 3,744 sq ft and The North Face has committed to a 30% upsizing, increasing its footprint at the centre from 2,770 sq ft to 3,606 sq ft.
Timberland will also be joining the outlet having signed a lease to occupy The North Face’s previous unit, and Lindt is investing more than half a million pounds in a new fit out to add a café, incorporating both gelato and hot chocolate counters.
Matt Slade, retail director at Quintain, said: “These brands’ commitment to further investment in the LDO demonstrates how compelling the centre is as a retail destination to some of the world’s best brands, as well as its longstanding excellent centre performance.
“Brands are aware that consumers today expect more from their physical shopping experience, and outlets are no different. The LDO is a testbed for brands launching experimental stores and upsizes following the reassurance of years of successful trading and proven track record of brand performance at the centre.
“These upsizings and store upgrades demonstrate the strength of the outlet proposition, which provides customers with greater perceived value through a premium shopping experience that ultimately boost sales.”
Daniel Tomkinson, general manager at London Designer Outlet, added: “It is with great pride that we welcome these new store upgrades from Guess, Levi’s, North Face, Timberland and Lindt, as it demonstrates unyielding confidence in the centre.
“Whilst footfall at the centre is boosted by a varied programme of global sporting and music events, it is the LDO’s appeal amongst an extensive local catchment that are choosing to visit often and spend more, which has enabled the centre and its brands to go from strength to strength.
“This is evidenced the by the consecutive record-breaking trading months that the centre has recorded over the past six months. These upsizing decisions are a clear indication of how compelling the business case for destinations like London Designer Outlet is.”
