TAG Heuer has taken a 1,400 sq ft standalone boutique at Hammerson’s Bullring retail scheme in Birmingham.
It’s the luxury watch retailer’s first dedicated boutique in the city and the first store to feature a new design concept, which will offer customers a ‘fully immersive’ experience when it opens in March.
Toby Tait, director asset management at Hammerson, said: “TAG Heuer’s new Birmingham boutique will further enhance Bullring’s line-up of luxury watch and jewellery retailers, a category which continues to perform well.
“This is just the type of international brand our customers have now come to expect as we continue to curate a real mix of high end, experience-led and innovative brands and concepts. We’re looking forward to the brand’s grand opening.”
Rob Diver, managing director UK and Ireland at TAG Heuer, added: “With its location in the heart of the city, Bullring was the clear choice for our debut TAG Heuer boutique in Birmingham. TAG Heuer already enjoys strong brand awareness and retail performance in the city, and we look forward to building on this by showcasing the best of our brand and catering to new and existing customers with a fully immersive luxury experience in a unique TAG Heuer environment.”
