Wellbeing brand Kati Kaia, winner of Shaftesbury’s ‘Start Up with Seven Dials’ incubator initiative, has opened a pop-up store at 9-11 Shorts Gardens in Seven Dials.
The company will sell its unique range of artist yoga mats, meditation kits and wellbeing accessories from the store until June.
Samantha Bain-Mollison, retail director at Shaftesbury, said: “Having launched this initiative post-pandemic to support independent brands, Kati Kaia’s creative, eco-conscious and inspiring products stood out and her brand ethos is also reflective of our own at Shaftesbury.
“Kati is a fantastic ambassador for Seven Dials and a great addition to the community. We are pleased to have been able to provide Kati, and the other start-up worthy winners, with a bricks-and-mortar platform to launch in the heart of London’s West End.”
Kati Kaia, founder of the wellbeing brand, added: “Seven Dials has given us a fantastic opportunity to grow our brand awareness in a debut store. The location is perfect alongside such creative and inspiring UK and global names from fashion and beauty, and we are lucky enough to work with a landlord who has the same brand synergy as ours. We always want to challenge and innovate in everything we do and Seven Dials is such a great launchpad for us.”
Hanover Green, Nash Bond and Cushman & Wakefield represent Seven Dials. Kati Kaia dealt direct.
