Global retailer MINISO has signed for a new 2,270 sq ft store at The Liberty Romford shopping centre.
MINISO will open its new store this spring, following a successful pop-up activation which launched in December.
In addition to everyday beauty, lifestyle and trendy pop culture items, the store will stock MINISO’s range of plushies, toys, beauty, food and stationery.
Saad Usman, chief operating officer at MINISO UK, said: “We’re thrilled to bring the joy of MINISO to The Liberty Romford! At MINISO, we’re all about bringing a little more fun, style, and affordability into everyday life, and we can’t wait for people to explore our wide range of products – from beloved brands such as Sanrio and Disney, to adorable plushies to quirky gadgets, stylish homeware, and so much more.”
Daniel Tucker, leasing manager at The Liberty Romford, which is owned and operated by Redical, added: “MINISO has a clear vision of expansion, which, as London’s number one satellite shopping centre for retail spend, The Liberty Romford can contribute greatly to. Not only that, but MINISO epitomises an engaged and dynamic shopping experience, qualities which are equally embedded in our own customer journey and as such, this latest signing marks an exciting moment for both MINISO and The Liberty Romford.”
Cushman & Wakefield and Green & Partners acted for The Liberty Romford and Cushman & Wakefield represented MINISO.
