Metrocentre Partnership has agreed a relocation deal with New Look at the shopping centre.
The retailer, which has traded at Metrocentre for 20 years, is moving to an 11,000 sq ft store within the centre where it will launch its largest UK concept store.
New Look’s new omni-hub format integrates digital and physical shopping journeys through ‘click & collect’, self-service e-commerce drop-offs, order-in-store showroom elevations and digital browsing displays.
Ben Cox, director at Sovereign Centros from CBRE, asset managers of Metrocentre, said: “It’s great to see another long-term occupier investing in a latest concept store at Metrocentre. While securing new brands is a key focus for us, we are equally committed to supporting our existing retailers in elevating their offer. We’re focused on continually evolving our lineup and ensuring the look and feel is fresh and relevant. This significant investment from New Look is the latest show of confidence in Metrocentre, and the new store will be a fantastic home for them.”
Mark Matthews, retail director at New Look, added: “Opening our largest concept store at Metrocentre is an exciting moment for New Look and a strong signal of how we are evolving the role of our physical locations. As our digital platform and Club New Look loyalty programme continue to grow, we are creating spaces that bring those capabilities to life for customers in-store.
“Our omni-hub format is built to integrate our online strengths with an inspiring retail environment. Following the strong response to our Bluewater concept store, we are now accelerating the rollout of this format across our estate as we continue to invest in stores that support a more connected, omni-channel customer journey.”
