Premium jewellery brand Jewells has signed for seven stores across the UK.
The Brett Blundy-backed brand has taken circa 1,000 sq ft units at Westfield London, Bluewater (pictured), Lakeside, Churchill Square in Brighton, The Oracle in Reading, Westquay in Southampton and Eldon Square in Newcastle.
Peter Bohn, chief executive officer of Jewells, said: “From day one, we set out to do something bold – to meet customers where they already love to shop and make an immediate, lasting impression. These seven stores are just the beginning, setting the stage for an exciting journey ahead.”
Leah Uka, chief brand and operations officer for Jewells, added: “Jewells was built to resonate across every detail – location, design, and customer connection. This portfolio has been curated to reflect the brand’s elegance and energy while positioning us for scale. This coordinated launch is not only a celebration – it’s a signal of what’s to come.”
David Purslow, executive managing director at Newmark, which advised Jewells on its go-to-market strategy and secured the new sites, said: “Jewells’ entry into the UK market exemplifies a masterclass in strategic precision and speed of delivery. Coordinating seven simultaneous openings of this scale across such high-performing shopping centres with such a short six month lead-in period is incredibly rare and complex. It’s been a privilege to work alongside a brand as distinctive and forward-thinking as Jewells, that is reimagining what modern premium retail can look like. I’m incredibly excited to see how the brand launches and then continues to evolve.”
