PUMA has signed for a new 20,000 sq ft UK HQ at Bruntwood SciTech’s Circle Square development in Manchester.
The company is relocating its UK HQ to No.3 Circle Square, which is located on the Oxford Road Corridor, from its current base in London. The office will be home to the company’s sales, marketing, merchandising, finance, people and operations and direct to consumer departments.
No.3 Circle Square provides 267,000 sq ft of new workspace spread across 15 floors. The building is due to open this summer.
Lucynda Davies, UK managing director, PUMA, said: “The move to Circle Square and state-of-the-art facilities on offer forms a key part of our strategy for providing PUMA’s employees with a first class working environment with top facilities and amenities. All whilst being at the centre of a community which offers leading technology, fashion, AI and innovation.
“Being surrounded by such a strong line up of industry was an important factor, and to find somewhere in the heart of Manchester’s thriving tech community is exactly what we hoped for. Being based at Circle Square will also open up a host of opportunities to tap into the city’s creative talent pool and strengthen our existing links with academic partners like Manchester Metropolitan University – of which we get the added benefit of Bruntwood SciTech being a partner.
“We’ve already experienced many of the gains that a thriving city like Manchester affords, and in December 2024, we teamed up with Manchester City football club to launch an innovative AI platform for fans to flex their design skills for the club’s official third kit. Now, through our new UK HQ, we look forward to further integrating ourselves in the city’s innovative community.”
Josh Whiteley, commercial director at Bruntwood SciTech, a joint venture between Bruntwood, Legal & General and Greater Manchester Pension Fund, added: “PUMA joining Circle Square underlines our ambition to build a thriving community of technology, digital and creative leaders and promote knowledge-sharing and innovation. The brand’s own ethos to innovate and grow marries perfectly with our vision, and its arrival highlights the vibrant and collaborative destination that we have built at Circle Square.
“At Circle Square we offer our customers – whether they’re large global companies or flourishing start-ups – access to new connections, introductions to like-minded businesses, and talent networks while providing state-of-the-art workspaces. Manchester has a reputation as an economic powerhouse that draws in disruptive, pioneering brands and skilled professionals.
“It also has the largest concentration of fashion students and undergraduates in the UK outside London, and a rich history in innovation and textiles as the birthplace of the industrial revolution. Being the UK home of a global brand like PUMA will be a powerful two-way partnership – helping support regional growth, as well as offering them access to workspace, talent and companies that will shape the future of innovation.”
