Unibail-Rodamco-Westfield (URW) and Commerz Real have let a unit at Westfield London to American shapewear and clothing brand SKIMS.
The store, which is due to open early next year, will be SKIMS’ second standalone UK location and will feature the brand’s signature collections.
SKIMS was co-founded in 2019 by Kim Kardashian and Jens Grede and it agreed a deal on its first UK location at 245-247 Regent Street in London with The Crown Estate last year.
Constantin Wiesmann, director of leasing, Northern Europe at URW, said: “SKIMS is one of the most influential lifestyle brands in the world today, and its arrival at Westfield London is a strong endorsement of the destination’s appeal to world leading brands. As consumer expectations continue to evolve, we’re focused on bringing the most exciting global names to our centres and delivering a retail experience that continues to lead the market.”
Russell Banham, UK head of Commerz Real, added: “We are delighted to welcome SKIMS to Westfield London which will further enhance the unrivalled mix of premium brands already trading in the centre.”
