American shapewear and clothing brand SKIMS has agreed a deal with The Crown Estate on a 12,000 sq ft unit at 245-247 Regent Street in London.
The brand, which was co-founded by Kim Kardashian and Jens Grede, has agreed a 10-year lease on its first standalone store in the UK.
Laura Thursfield, retail leasing director at The Crown Estate, said: “Welcoming SKIMS in its first foray into the UK bricks-and-mortar market is an exciting moment for The Crown Estate. Emphasising Regent Street’s position as London’s premier lifestyle destination, the arrival of SKIMS highlights the area’s sustained attractiveness for global brands.
“This opening will enhance the diversity of The Crown Estate’s wider retail and leisure offering, boosting both footfall and commercial activity in the West End by driving different audiences towards the world-class destination that is Regent Street.”
Robert Norton, chief commercial officer at SKIMS, added: “Opening our first UK store on London’s iconic Regent Street is a landmark moment for SKIMS. Its global prestige and vibrant history make it the perfect setting to debut our immersive retail experience. This milestone reflects our strategic focus on expanding into key global markets, bringing SKIMS’ unique brand vision directly to customers worldwide.”
