Superbowl UK has signed up to anchor the Festival Place retail and leisure scheme in Basingstoke.
The entertainment centre operator will open its 16,750 sq ft unit in summer 2025 at 44-49 Queen Anne’s Walk. The unit will comprise 10 bowling lanes, a soft play area, interactive darts, shuffleboard, a SEGA Prize Zone and a food and beverage offer.
Buffet concept Hans Buffet has also signed for a circa 10,000 sq ft unit next to Superbowl UK. The restaurant will serve more than 100 dishes from across the globe.
Jack Gordon, director at Sovereign Centros from CBRE, said: “These are two landmark signings for Festival Place, that play a big part in the destination’s continued evolution to deliver a more rounded, all-encompassing offer for its visitors. Superbowl UK is well known in the area and will bring families and groups of adults from far and wide, as they look for more interesting and engaging ways to socialise.
“Hans Buffet has been chosen for the unit next door to work in tandem, providing a new F&B offer that leisure seekers will no doubt want. Following the additions of Slim Chickens, Boswells, and Chopstix, and retail growth with Rituals, Sostrene Grene, and Fig & Fox, Festival Place is moving in a great direction, finding new and exciting ways to inspire visits.”
Kate Quaintance, acquisitions director at Superbowl UK, added: “Superbowl UK is one of the country’s most loved entertainment concepts, operating all over the country and building an incredible fanbase. We are family-friendly but everyone will be able to find something here to enjoy, and it’s that appeal to a broad demographic that made our decision to open at Festival Place.
“Our visitor demographics align, which gives us the confidence of being successful here, and also hopefully introducing customers from further afield to Festival Place and all it has to offer, because we know from experience people will travel to enjoy an evening at Superbowl UK.”
Lunson Mitchenall and GCW represented Festival Place.
