Fashion brand Vanilla has signed for a 3,622 sq ft store at Queensgate Peterborough.
The store on Queensgate’s upper mall will house Blue Vanilla, the brand’s wide-appeal womenswear proposition, and Pink Vanilla, its younger, trend-led offer targeting 12- to 24-year-olds.
With 10 stores currently operational across the UK, the Queensgate site is a regional first for the brand.
Ed Ginn, director of investment management at Invesco Real Estate, said: “The signing of Vanilla at Queensgate comes at an exciting time for the centre, quickly following a trio of investments from quality, high street brands. Ongoing investment, along with the continued leasing momentum, has transformed the centre, meaning Queensgate is the go-to destination in the East of England. Vanilla’s trend-led and accessible ranges make a great addition, suiting both the fashion needs and wants of our visitors.”
Michelle Burns, head of retail stores at Vanilla, added: “This has been a long time coming, with Queensgate being a key location for us. Its diverse customer base is a great fit for Vanilla, catering to both trend-aware Gen Z customers and those looking for a new weekday staple or an outfit for the evening. It is a very exciting moment for us as we look ahead to opening this autumn.”
Sovereign Centros from CBRE is the asset manager of Queensgate and CBRE and Time Retail Partners are the letting agents.
