Whitbread is progressing plans to deliver a new Premier Inn hotel just metres from Trafalgar Square in Central London.
Offering 691 guest bedrooms, hub by Premier Inn Trafalgar Square will be one of London’s largest hotels when it opens in 2028.
The Axiom Architects-designed 13-storey hotel includes double vaulted ground floor arches and elegant sections of Portland stone and bronze effect finishes. Improved public spaces will be delivered as part of the development.
A large guest lounge will occupy the ground floor facing onto the Strand with hub by Premier Inn’s standard, upgrade and universally accessible bedrooms available throughout the hotel.
Whitbread is building the Trafalgar Square hotel on a formerly vacant development site it acquired in summer 2022, with building work, including demolition, starting shortly after. The project has just reached the topping out stage.
Mark Anderson, managing director for property and international at Whitbread, said: “This hotel is set to be a high-returning investment for Whitbread and demonstrates our confidence in London and our ambition to grow hub by Premier Inn in the capital. Trafalgar Square is exactly the kind of location where we want to invest: right in the heart of the city and where our customers want to be. It is sure to be a very popular choice for our city loving hub by Premier Inn guests.
“Reaching this milestone is an exciting moment for everyone involved in the project. When we open, we’ll be bringing a high quality, affordable hotel to one of London’s most iconic locations, and I’m confident it will become one of the standout hotels in our growing and popular network.”
Howard Dawber OBE, deputy mayor of London for business and growth, added: “London is one of the world’s leading destinations for business and leisure, with our hotels, restaurants and attractions central to the capital’s success. The new hub by Premier Inn at Trafalgar Square will create jobs and boost visitor spending, supporting businesses across the West End and strengthening its appeal to visitors from around the world.”
Ray Hutchinson, managing director of Gilbert-Ash, which is principal contractor on the project, said: “Delivering a 13-storey hotel of this scale beside Charing Cross and above London underground infrastructure is a significant undertaking. Reaching topping out is testament to the skill and hard work of our team and the close collaboration across the wider project team and reflects our commitment to delivering exceptional buildings. We are immensely proud to be delivering this landmark project for Whitbread.”
