Yogi Hotels has purchased The Stones Hotel near Salisbury from BGAM Hospitality for an undisclosed price.
The 50-bedroomed hotel, which is located on the A435 around five miles north of Salisbury, features a bar and restaurant and a dedicated wedding and event facility with capacity for 400 guests.
The hotel, which sites on a 3.7-acre freehold site, also includes a fitness centre, staff offices and an apartment with the potential for conversion to provide four additional guest bedrooms, subject to planning permission.
An extensive refurbishment of the hotel completed in 2025 and the venue’s sales revenue in the year ending December 2025 was circa £1.6m with profits exceeding £200,000.
Aman Amin, director of Yogi Hotels, said: “We’re delighted to be acquiring The Stones Hotel and are really excited about its future. It is a fantastic property in a strong location, with an established business, a great team and significant potential for further growth. Our immediate focus will be on working closely with the existing team and building on what is already there.
“We see particular opportunities to grow the hotel’s corporate, wedding, conference and events business, while continuing to improve the guest experience and invest in the property. This is a long-term investment for us and we’re looking forward to becoming part of the Salisbury business and hospitality community and taking The Stones into its next chapter.”
Gavin Wright, founder of Birmingham-based Enterprise Hotels & Hospitality, which alongside Simon Stevens Associates represented the vendor on the deal, added: “We’re pleased to have successfully completed this sale on behalf of BGAM Hospitality. The Stones Hotel is fitted to an excellent standard throughout and benefits from its proximity to key visitor attractions, offering strong accessibility and appeal to both domestic and international markets. Yogi Hotels is a new entrant to the market and by acquiring a fully refurbished hotel with a unique and exceptional 400-capacity function room there is now huge scope for further growth to the venue’s wedding and function business.”
Simon Stevens, founder of Hampshire-based Simon Stevens Associates, added: “This hotel is free of branding and management, and is in a prominent roadside location with excellent access via a busy main road network. It lies in a great marketplace on the edge of the historic cathedral city of Salisbury, with several major military bases and the prehistoric site of Stonehenge also nearby that are significant contributors to the business. We wish the new owners well with what is the first hotel in their expanding investment portfolio.”
