Sloane Stanley has leased 1,077 sq ft to childrenswear boutique Il Porticciolo for its London flagship at 253 King’s Road.
The London-based, Italian-produced clothing label, whose clients include members of the royal family, is due to open its new store in early September.
Carola Ploederl Cafiero, founder of Il Porticciolo, said: “Our launch in September is very exciting, we can’t wait to have our only London boutique located on the iconic King’s Road. It is the perfect area to build upon our already strong client base and we are looking forward to being part of the community in the heart of Chelsea.”
Hannah Grievson, property director at Sloane Stanley, added: “We are always looking to evolve, a key strategy for Sloane Stanley, and one area we identified was to expand our childrenswear offer. Il Porticciolo is such a beautiful brand and one that we felt had a fantastic synergy with our other creative and designer labels already on the estate. Choosing to relocate their flagship to the King’s Road is a complement to our successful and thriving community and the level of consumer that we attract.”
Levy Real Estate, Miles Commercial and Savills act on behalf of the Sloane Stanley Estate. Il Porticciolo dealt direct.
