Student accommodation provider Fusion Group has appointed Laura Kurt as the firm’s first ever commercial director.
Kurt has worked for Fusion Group since February 2019, heading up the firm’s marketing efforts and leading on initiatives such as the development of its ESG strategy.
In her new role, she will be responsible for developing Fusion’s product offering, including the operations and asset management of its developments.
Kurt said: “While every Fusion development is unique, taking on responsibility for ensuring each offers a uniformly brilliant experience is hugely exciting. Vindicated by the pandemic, Fusion’s focus on wellbeing and the resident experience means we’re very well placed to take advantage of the renewed investor focus on living real estate and societal recognition of the need for new homes in a mix of tenures. This new role will help drive that forward and ensure that not only our residents, but also our stakeholders, have an exceptional experience with us.”
Nigel Henry, co-founder of Fusion Group, added: “Laura is an outstanding ambassador for Fusion: someone who dives into every task, identifies ways to tackle challenges we haven’t yet encountered and prepare to take on challenges a mile down the track, and does so with energy and enthusiasm.
“We see the UK’s living sector as rife with opportunities for a nimble, privately owned and deeply experienced business like Fusion, and Laura’s appointment to build our product offering is part of our long-term plan to ensure we can sustainably take advantage of said opportunities and grow even further in a way that enables even more people to enjoy living the Fusion experience.”
