Outdoor media infrastructure owner Wildstone has appointed Eric Kip as managing director Europe.
Kip previously held a number of senior roles at major advertisers, media agencies and media operators.
In his new role, he will be responsible for spearheading Wildstone’s strategic initiatives across Europe and will focus on expanding the group’s footprint and accelerating the digitisation of Wildstone’s assets.
Kip said: “I am thrilled to join Wildstone to lead the company in Europe. With the right team and resources, I am confident that we can make a significant positive impact on the digital transformation of OOH media infrastructure. I look forward to working closely with our talented teams across Europe to accelerate our growth and innovation.”
Damian Cox, CEO and founder of Wildstone, added: “We are delighted to welcome Eric to Wildstone. His extensive experience and deep understanding of the industry make him the perfect fit to lead our European ambitions. As we continue to expand our digital footprint, Eric’s leadership will be instrumental in driving our success.”
