Regal has secured planing consent from Camden Council to deliver 442 homes across two schemes in Swiss Cottage and Camden Town.
At 100 Avenue Road (pictured), Regal has secured consent for a revised scheme to revive a long-stalled development. The approved plans retain the original building’s height and massing but deliver substantial improvements with the number of homes increased from 184 to 237, including 70 affordable homes across social, affordable rent and intermediate tenures.
Regal also got the green light for its joint venture scheme with 4C Group at 33–35 Jamestown Road and 211 Arlington Road in Camden Town, which will deliver 178 purpose-built student bedrooms, 27 affordable homes and more than 3,600 sq ft of commercial space.
Designed by Morris+Company, the scheme wraps around a historic pub and the student accommodation element will be supported by dedicated wellbeing and study areas.
Steve Harrington, planning director at Regal, said: “The approval of 442 homes across two major sites in one evening is a real statement of intent – and a turning point for delivery in Camden. These are not off-the-shelf schemes: they bring forward genuinely affordable homes, much-needed student accommodation, and high-quality public realm in two very different but equally important locations.
“Our work with the London Borough of Camden has proven that it is possible for both public and private sector to work together with the speed and pragmatism that the planning system needs. This is the kind of delivery that makes a difference – not just more homes, but better ones.”


