Reds10 has appointed Ryan Geldard as the firm’s new chief executive as part of a wider restructure of the business.
Under the changes, Reds10 founder and chairman Paul Ruddick takes on the new role of CEO of Reds10 Group, overseeing a family of nine businesses that sit within the group. He will also continue in his role as Reds10 chairman.
Geldard, who previously held the role of Reds10 managing director – offsite, will assume day-to-day leadership of the business.
Ruddick said: “The creation of Reds10 Group marks an important milestone for our business. After a period of consolidation and significant investment in our manufacturing facilities and data platform, we are now driving the wholesale industrialisation of design, production and construction, with AI integrated at every stage. Bringing our family of businesses together under one group is a crucial step in that journey and provides a strong platform for continued growth.”
Geldard added: “It is incredibly exciting to take on the role of chief executive of Reds10, leading a talented and dedicated team as we accelerate our mission to industrialise construction. Our commitment to innovation ensures we remain at the forefront of transforming the construction industry. In recent years we’ve strengthened our position in defence, justice, and education, delivering sustainable, high quality public sector buildings at pace, and are now expanding into health and affordable housing. I’m looking forward to leading Reds10 through this next phase of growth.”


