Blue Coast Capital has secured planning approval for a 92,031 sq ft last-mile logistics warehouse in Park Royal, on the site of the former West World office building.
The new development, which will be known as Pulse London, has the potential to add mezzanine floors offering 77,500-232,500 sq ft of additional warehouse space on a secure self-contained site.
John Stacey, managing director – UK real estate, at Blue Coast Capital, said: “Pulse London will provide best-in-class logistics accommodation in a strategic central London location. The building has been carefully planned and designed with a focus on ESG and will target both a BREEAM Outstanding and EPC A rating. I believe that our design approach will maximise appeal for a range of potential occupiers at a time when demand for well-located, highly sustainable buildings is rapidly increasing.”
Work on the site has already commenced, with Squibb Demolition stripping out the existing building. The structure will then be disassembled with a significant proportion of the existing building material either recycled or used within the new development’s construction.
Pulse London will be available to occupy from Q4 2024. CBRE has been appointed letting agent on the scheme.


