British lingerie, nightwear and swimwear brand Boux Avenue has agreed a store upsizing deal at Manchester’s Trafford Centre.
The brand, which currently occupies a 105 sq m store, will open its new 1,755 sq m store in the autumn.
The store will include luxurious fitting rooms – complete with concierge buttons and bespoke lighting options – in which customers can try on their favourite items and take advantage of the brand’s bra fitting service.
Alex Paphitis, chief operating officer of Boux Avenue, said: “We’re excited to be almost doubling our space with this new unit. This comes off the back of a significantly strong sales performance over the past 18 months, not only in our stores, but also in our ecommerce channel and with our wholesale partners.”
He added: “As an ambitious business, we’re looking to grow and open further new store locations in key areas where we see demand is already high for the brand, but where we do not as yet have a store presence.”
