Stoke-on-Trent City Council has selected Genr8 Kajima Regeneration (GKRL) as preferred bidder to deliver the multi-million-pound Etruscan Square regeneration project in Stoke city centre.
Once the formal selection process is complete, the partnership will move forward with plans for the site, which will provide a mix of high-quality, affordable residential housing and leisure and commercial opportunities to bring new businesses and people into the city centre.
Moving forward, the proposed partnership could potentially support the development of further council-owned sites across the city, at Pyenest Street, Shelton, North Shelton and Bucknall New Road.
Finlay Gordon-McCusker, cabinet member for transport, infrastructure and regeneration at Stoke-on-Trent City Council, said: “Etruscan Square is one of the most significant regeneration sites in our city, and for far too long, people have been promised action but have seen little progress. That is going to change.
“Having grown up and lived here all my life, I know how frustrating it is to see empty sites holding back investment, jobs, and opportunity. It’s a waste, and it’s stopping our city from reaching its full potential. My absolute priority is to put that right – to bring these spaces back into use, to create a thriving city centre, and to keep our promise to regenerate our city.
“This partnership is a vote of confidence in Stoke-on-Trent’s future. We are working with a developer that has a strong track record of delivering, and together, we will make real progress – delivering high-quality, affordable homes and new opportunities for businesses and residents.
“This is how we will rebuild our city and restore trust in regeneration: a clear plan, the right partners, and a firm commitment to delivery. No more false dawns – just real, tangible progress for Stoke-on-Trent.”
Richard Ingham, director at GKRL, which is a joint venture between Genr8 Developments and Kajima Partnerships, added: “Etruscan Square presents a unique opportunity to revitalise the city centre through a high quality, residential led mixed-use development. Our track record in delivering large-scale regeneration schemes across the UK is driven by our tenacity and passion for creating transformational, aspirational, sustainable environments where communities can thrive. We look forward to collaborating closely with the council and delivering long-term economic and social value to local residents and businesses.”


