General Projects has bolstered its team with four strategic hires as it seeks to grow into new sectors.
Rob Selwyn, formerly of Derwent, has joined as an asset manager; Sam Stark has joined from Mileway as a portfolio analyst; Diogo Vicente Oliveira has also joined the business as a portfolio analyst from Revantage; and Joe Peake, formerly of Savills Development Management, has joined General Projects as a development manager.
Three senior members of the team have also been promoted to new positions. Frederic Schwass is now chief development officer, Adam Brady has become head of investment and Raquel Guirado Sanchez (pictured) has been promoted to the role of creative director.
Jacob Loftus, founder and CEO of General Projects, said: “We have spent the last four years developing a creative and dynamic business, which has gone from strength to strength. This combination of new hires, plus well-deserved recognition for Fred, Adam and Raquel, allows us to keep growing and evolving as a business as we continue our push for greater purpose in real estate development.
“The General Projects mission will always be about continuing to champion the creative reuse of underused assets, but we are excited to move into the next phase of the brand by building out our sector expertise from workplaces to hospitality and residential projects. It’s an exciting time for us.”


