SAV Group has put the Bertrand’s Townhouse luxury hotel, located in the heart of Bloomsbury, London, up for sale.
The hotel comprises three Grade II‑listed Georgian townhouses, which have been redeveloped to provide 43 bedrooms, comprising 25 doubles, eight deluxe doubles, seven executive doubles, two junior suites and a garden suite. The hotel also features a private outdoor terrace and landscaped garden.
The property, which is held on a long leasehold from the Bedford Estate, with 112 years remaining at a peppercorn rent, is being offered either with vacant possession or subject to a management agreement.
Josh O’Rourke, director in Savills’ hotel capital markets, team which has been appointed to market the opportunity alongside Michael Elliott, said: “Luxury hotels have consistently outperformed the wider market with year-end 2025 RevPAR over 28% ahead of pre-pandemic levels. The craftsmanship and attention to detail throughout Bertrand’s Townhouse makes it an exceptional boutique offering with significant potential.”
Harry Cox, director at Michael Elliott, added, “Michael Elliott is delighted to bring Bertrand’s Townhouse to market. We are witnessing a pronounced flight to quality, with both investors and operators increasingly focused on best-in-class assets underpinned by strong fundamentals and long-term resilience. The luxury hotel sector continues to demonstrate outperformance relative to the wider market, and this exceptionally rare opportunity represents a highly compelling proposition for both owner-occupiers and investors alike.”
