Mallcomm has hired Mark Bruce from British Land as the company’s new data and insights director.
In his previous role, Bruce, who has more than 20 years of retail experience, implemented new methods of data acquisition and footfall analytics at Meadowhall, before expanding the data and insight programme across British Land’s retail portfolio. Prior to that, he held various retail positions, including the head of retail at Republic.
The newly created role will support Mallcomm’s customers to understand the data currently being collected and support the development of industry benchmarks.
Bruce said: “Since my first interactions with Mallcomm over 11 years ago, I could see that the technology company was focused on solving real industry problems. Over the years we built a strong partnership, as we developed and executed on a powerful data strategy. I am excited to take this one step further, joining the team at Mallcomm.
“Data is absolutely intrinsic to understanding a portfolio, especially as making the wrong decisions can cost time and money. There is a huge opportunity to help real estate companies to better understand the value of data, how to access it and how to use it. That is key to better retail performance, and I believe that Mallcomm is the perfect fit to empower their customers to be successful.”
David Fuller-Watts, CEO of Mallcomm, added: “At Mallcomm we’ve built our technology around our customers creating a strong partnership culture. It has enabled us to ensure that our platform grows with our customers’ needs, providing real solutions to navigate the evolving industry.
“Mark was an early adopter, understanding that the ability to acquire reliable data means that you can take action to reduce risk, reduce cost and ultimately enhance revenue. Having worked with him for over a decade, we are delighted to have him as part of our team, helping develop the strategies that will allow our customers to utilise data to spot, and act on opportunities for the future.”
