Danish fashion brand ONLY has signed for a 4,000 sq ft unit at Outlet Shopping at The O2.
The brand will make its London debut in a store located close to Kate Spade New York, Calvin Klein and Reiss. The store will stock ONLY’s womenswear, menswear and children’s collections, alongside footwear and accessories.
Louisa Dalgleish, leasing director at Outlet Shopping at The O2, said: “While our outlet is already home to a mix of leading retail, we’re always exploring ways to evolve and deliver a varied and distinct experience to our visitors. ONLY signing for its first London location reminds us that Outlet Shopping at The O2 remains a prime destination for retailers, especially those launching milestone stores. This, alongside reinvestment from French Connection and Le Creuset, reflects our leading position and demonstrates the confidence that the best-of-the-best continue to have in Outlet Shopping at The O2.”
Robin Ward, UK country retail manager at ONLY, added: “The O2’s great reputation extends firmly beyond the arena and it’s this combination of leading retail in an iconic location that drove our decision to launch our London debut within Outlet Shopping at The O2. As we begin expanding further across the UK, it’s important to us that we select the right locations and we knew that Outlet Shopping at The O2 was the right place for us to kickstart this journey.”
KLM and CBRE represent Outlet Shopping at The O2.
